A startup co-founder approached us with a question: would it be possible to take parts of a process their staff were doing on their website and automate them?
"Sure," we told them, "But what are you trying to accomplish?"
We checked in with one of our previous clients at a management consultancy to see how things were going. We knew from previous check-ins that they were interested in doing a website redesign and learned that they had actually started that project with another agency.
In one of the strategy calls we had with the client, we asked them about what the key metrics in their business were? What were the numbers that had the most impact on their revenue? As a publisher for the largest financial news site in their niche, a key driver of the business was their traffic numbers.